When in China: A guide to Chinese business culture

When in China: A Guide to Chinese Business Culture is a supplementary textbook designed for learners of Business Chinese. It was written by front-line practitioners who are engaged in the teaching of Business Chinese. With chapters arranged topically, the book combines language, business and culture in a way that helps learners not only practice Chinese, but also to acquire a deeper understanding of Chinese business and social culture.

作者根据商务汉语学习者的实际需求和语言程度进行编写，其教学对象主要是将要进入商务、金融等领域的学生或正在从事这类工作的公司职员、中层管理人员等。针对这一学习群体，本书作者精心设计和安排了具有很强实用性的商务文化和商务汉语的训练内容。本教材内容新颖、实例真实，英汉两种语言通俗易懂、简洁自然、地道、得体。从课文的内容和题材上较全面、客观地展示了商务汉语活动的真实情景以及商务文化内涵，有利于学习者尽快适应在中国的商务工作。