Ren Zhengfei: Lessons from Battle (Realizing the Chinese Dream: Leaders of Business Community in China)(English Edition)

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Eine Biographie von Huawei-Gründer und -Chef Ren Zhengfei.

Huawei is a rather unique type of corporation characterized by decentralised ownership and strong presence abroad. The image it has built of itself has earned the company the name "China Dragon". Ren Zhengfei the founder of this "China Dragon" today employing 100000 staff has become an inspiration to many.


CHAPTER 1 Stepping into Battle: the Courage to Make Choices
1. Opportunity and Timing
2. Foundation of Huawei - Ren Zhengfei Taking Chances
3. China's Telecoms Industry - A Deep Pond with Plenty of Big Fish in It
CHAPTER 2 Personality Is Destiny
1. Hardships during Childhood
2. Effortful Study in the Army
3. Late Blooms Brought On by Fierce Battles
CHAPTER 3 Technology Market and the Customer
1. Technological Innovation - the Way to Become a Top Global Equipment Supplier
2. Marketing - Where R&D Begins and Ends
3. Focusing on Customers - Customer Satisfaction Is the Benchmark for a Good Product
CHAPTER 4 Fighting a Courageous Battle
1. Capturing the Domestic Market with a Flanking Strategy
2. Venturing into International Markets
CHAPTER 5 Strong Leadership
1. The Understated Legend
2. Avoiding the Fate of a Short-Iived Hero
3. Learning as a Driving Force
CHAPTER 6 Dominating the Market by Building and Elite Talent Pool
CHAPTER 7 Management-Driven Success
CHAPTER 8 Living in Crisis
CHAPTER 9 Increasing Resources,Maintaining Strategic Advantage

CHAPTER 10 Perseverance is Competitiveness 

Herausgeber: China Intercontinental Press
Autor: Zhang Yu
Erscheinungsjahr: 201
Sprache: Englisch
Taschenbuch: 131 Seiten
ISBN-13: 9787508526812
Abmessungen: 11.5 x 18.5 cm
Originaler chinesischer Titel:  追梦中国·商界领袖:任正非的竞争智慧(英文版)