Persistent Effort of Li Shufu (Realizing the Chinese Dream: Leaders of Business Community in China)(English Edition)

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Every well-known entrepreneur has his/her own secret of success. Li Shufu’s secret is his spirit of adventure as a bold thinker and doer, which has gained him a secure foothold in the field of auto production. From his start in business with 120 yuan, his first bucket of gold got from making refrigerators, his failure in real estate in Hainan, to his delving into auto making to found Geely Group, Li Shufu has created a myth of grassroot self made success. In 2009, Li Shufu and his Geely again became the focus of world attention with Geely’s successful purchase of Volvo.

Part A Resolute Pioneer -A Dreamer of Auto Production
CHAPTER 1 Perseverance - With His Dream of Manufacturing Cars
CHAPTER 2 A Long Trudge - A Record of Conquests,
1. The hammered-out cars
2. Markets opened up with price war
3. Conquests all over the nation
CHAPTER 3 Becoming a Powerful Giant Was Not a Fantasy
Part A Stubborn Manager -Effective Management Is the Best
CHAPTER 4"Humanized Management, Militarized Implementation" - Geely's Internal Management
CHAPTER 5 Not Only Price Wars - Geety's Brand Management
CHAPTER 6 Talents Attracted, Chances Given - Geely's Talents Management
1. "Make three calls at the dwelling of a wise man"
2. Complete trust
3. An enterprise, a university

Part A Paranoid in Action:Breaking the "Greedy" Failure Spell


该书由张明转编著。每个著名企业家都有其独步天下的秘笈,这也是其耀眼的闪光点。李书福以其敢想敢做的冒险精神立足汽车领域。李书福从120元创业起家,创办 了吉利集团,缔造了一个草根创业的神话。2009年成功收购沃尔沃,让李书福和他的吉利成为举世瞩目的焦点。作者深入分析了李书福多年来的创业经历和经营之道,从案例入手,解析李书福在企业战略和经营中的独到智慧,提炼出他特有的企业家精神。

Herausgeber: China Intercontinental Press
Autor: Zhang Mingzhuan
Erscheinungsjahr: 2013
Sprache: English
Taschenbuch: 115 Seiten
ISBN-13: 9787508526768
Abmessungen: 11.5 x 18.5 cm
Originaler chinesischer Titel: 追梦中国·商界领袖:李书福的偏执智慧(英文版)